Branding | Professional Work
WaterEquity is an innovation of Water.org. It connects social impact investors in the U.S. and Europe with enterprises such as microfinance institutions (MFIs) to serve the water and sanitation needs of those in the global water crisis. WaterEquity has the unique advantage of building on the decades of experience and success of Water.org, helping millions by breaking down the barriers to safe water and sanitation.
We were tasked with the development of the brand which started with the logo design. The logo was developed by drawing inspiration from the shape of a water turbine. In the center of the logo is a water drop. From there, we designed the business identity and website.
You can see the live website by visiting www.waterequity.org