Professional Work | Branding | Website Design

WaterEquity is an innovation of It connects social impact investors in the U.S. and Europe with enterprises such as microfinance institutions (MFIs) to serve the water and sanitation needs of those in the global water crisis. WaterEquity has the unique advantage of building on the decades of experience and success of, helping millions by breaking down the barriers to safe water and sanitation.

The team at Will & Grail was tasked with the development of the branding and website. We started with the logo which was developed by drawing inspiration from the shape of a water turbine. In the center of the logo is a water drop. Afterwards, we designed WaterEquity’s print collateral and the website.

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When it came to the development of the WaterEquity brand, I joined the team after the early concept stage for the logo. I was tasked with making the mark they hard started with into a mark that was more fluid and smooth.