Praia Food Truck
The goal of this project was to design a food truck using a Volkswagen van that did not sell typical food truck cuisine. I created Praia, which is a coastal food truck selling Portuguese seafood.
Praia’s tiled pattern is inspired by the popular azulejo tiles used in Portuguese architecture, incorporating seafood illustration.
I did an app design for Praia with the primary function of the app having a locator for the truck. I thought that as a consumer I would want to know where the food truck was so I could eat there. This app proved to be the solution to that problem.
COLORs & TYPE
I chose these colors for this brand because they reflect the colors of the sea creatures in the pattern. I also thought the bright colors not only brought out the brightness in Portuguese culture but also would help the food truck to stand out in public.