The Polycystic Kidney Disease (PKD) Foundation chose Will & Grail to develop their 2017 Giving Tuesday social media campaign. Giving Tuesday is a global annual movement that occurs the Tuesday after Thanksgiving. It is an event that encourages people to give time or money to a cause.
In this sea of foundations, the PKD Foundation wanted to stand out amongst them. However, PKD is a disease that most people are unaware of unless they are affected by it.
Through social media, banner advertisements, and a landing page design we created the theme of a ransom note. No one wants their loved ones taken but with PKD families have no choice. It’s a hereditary disease with no cure. The visuals would capture the attention of those who are unaware of PKD, but it is something that PKD victims could relate too.