Branding | Professional Work
Innovia Medical brings together two leadership brands—Shippert Medical and Summit Medical— and combines the shared strengths of both organizations: a commitment to innovation, achieved through continuous collaboration with our internal and external partners. “Inno” telegraphs innovation, while “via” signals the path to innovation—through collaboration. The mark highlights the “i” letterform and the medical symbol. It links to their name, and symbolizes the key focus of their work—the patients they serve through it’s humanistic form.