Innovia Medical is the result of a merger between two brands, Shippert Medical and Summit Medical. It combines the shared strengths of both organizations: a commitment to innovation, achieved through continuous collaboration with our internal and external partners.
“Inno” telegraphs innovation, while “via” signals the path to innovation—through collaboration. The mark highlights the “i” letterform and the medical symbol. It links to their name and symbolizes the key focus of their work—the patients they serve.
The dark blue of the color palette was requested to remain by Shipper Summit as a primary color of the logo. The other blues were set in place to represent medical and care. The brighter colors were chosen as accents to the blues set in place.
When creating the brand guidelines, we discovered that the logo could be used as a pattern. The pattern could be used as a visual background for the website, presentations and more.
The website was not designed by Will & Grail but the company used the guidelines and our instruction to create the website. The site can be seen at innoviamedical.com