BIG CAT PREMIUM PET FOOD

Big Cat is a premium pet food line targeted towards pet owners with overweight cats. The ingredients that go into making Big Cat are filling and help your overweight cat eat less.

Each package design contains unique patterns that show pet owners the ingredients in the cat food. The back of the packaging explains how the ingredients help your cat lose weight. Furthermore, each large bag of food has a portion control chart as well as games to help your cat lose weight.

THE LARGE BAGS HAVE MORE THAN JUST HEALTHY FOOD

On one side of the large bag of Big Cat premium pet food there are various exercise regimens to help your cat lose weight. On the other side the bag shows that it comes with a recyclable scoop to help your cat with portion control. The back of the bags show why the ingredients included in the pet foodis important. They also show how much your cat should eat based on weight.

BELIEVE IT OR NOT...

the small cans were created from Pringles Cans. I cut down Pringles cans to create this size. I then spray painted the lids to math the color of the logo. Under the lid would be a plastic film to cover the wet food.

WEBSITE & APP DESIGN

Below is the designs for the app and website. The app is a simplified version of the website, allowing the consumer to easily access the same information from their phone. The website shows the home screen, as well as what it would look like toshop with on  the Big Cat website.

COLORs & TYPE

The colors and patterns were picked purposefully. I chose the light green as the overall brand color because the idea for Big Cat spawned from avocados. The Big Cat products contain extracts of avocado (which is healthy for your cat), and is represented in the paw print of the pattern.

The other colors are picked based off the flavors they represent: brown for chicken, dark green for catnip, pink for salmon, orange for vitamins, and the red-brown for beef.